Senior Living Advertising Section – Nov-Dec 2012


Advanced Audiology Services
Troy Medical Plaza, downtown Troy
The audiologist can help you select your hearing aid.

It can be quite daunting, not to mention frustrating, trying to make a decision about which hearing aid to buy.  This is where the services of the audiologist can be instrumental in achieving a successful outcome.  Certainly, with the ever increasingly sophisticated digital technology found in today’s hearing aids, it was never intended that the hearing-aid user would have the necessary preparation to make that choice without guidance and assistance from a professional who selects and fits hearing aids for a living.

It is reasonably safe, though not necessarily wise, for the consumer to choose the brand of the hearing aid.  Beyond that decision, the consequences of choices made solely by the consumer can adversely affect a successful outcome.  Most hearing-aid manufacturers will have products that will be an excellent choice for a given individual.  The audiologist’s role in selection is to guide and advise the consumer regarding options such as style and level of technology.  In the end, one should wind up with the equivalent of “the best hearing aid for me”.

A frequent question is, “Do you carry many brands?” It is impossible for an audiologist to be equally skilled in fitting the hearing aids of, say, 10 different manufacturers.  Carrying many brands does not necessarily translate into advantage or benefit to the consumer.  A more useful bit of information might be the answer to, “What kinds of results do you typically get from the hearing aids that you dispense?  Are your patients usually satisfied with the outcome?”

Colonie Senior Service Centers, Inc./Bright Horizons

6 Winners Circle, Albany
518.459.2857 ext. 322;

Often when someone’s loved one is faced with a diagnoses of Alzheimer’s or another form of dementia, they don’t know where to turn. 

Bright Horizons is a Social Adult Day Program with three locations in Colonie. Bright Horizons provides a safe, supportive and social environment for members, with activities ranging from bingo, light exercise, crafts and more. Members enjoy a nutritious breakfast and lunch together and because research has shown that socialization can lessen the symptoms of Alzheimer’s behaviors, these interactions can be crucial.

Even more than providing this supportive environment for its members, Bright Horizons provides respite for their caregivers.  Caregivers are able to go about their daily business with the peace of mind of knowing that their loved one is being cared for by fully trained, professional staff.

A caregiver of a Bright Horizons at Beltrone member recently wrote, “We don’t know what we would do without the daycare services that [Bright Horizons] provides. It’s nice to know that there is someone there who not only cares for our mother, but also shows her the dignity and respect she so dearly deserves.”

Bright Horizons also provides Caregiver Resources, including several support groups and also the new Al’z Café, a social, café setting for those learning to live with an Alzheimer’s diagnosis for themselves or a loved one.

For more information on how Bright Horizons can be your partner in caregiving call 459.2857 ext. 322. Visit us online at or on Facebook at

Falcon Trace

1 Sparrow Hawk Circle, Halfmoon

Falcon Trace is Southern Saratoga County’s finest maintenance-free active adult community nestled in a beautiful wooded setting. Located within two miles of Exit 9 of the Adirondack Northway offering a country setting, yet close to shopping and an abundance of seasonal activities at the Halfmoon Town Park, located less than a quarter of a mile away.

Construction is well under way on the final phase of Falcon Trace. We encourage you to visit us soon and reserve your new apartment. Our friendly and courteous staff will answer your questions and discuss our current incentive options.

Falcon Trace consists of a limited number of one-and-two bedroom apartment units complemented with amenities enabling you a carefree and maintenance-free lifestyle.

While a resident, take advantage of the onsite exercise room, activities room and cozy library with complementary Wi-Fi. Additionally, enjoy FREE golf (while you are a resident of Falcon Trace) at our affiliated Fairways of Halfmoon 18-hole golf course located just moments away.

Come experience Falcon Trace today!
Kingsway Community
323 Kings Road, Schenectady
Kingsway Community

“Caring in the Family Tradition” since 1975, Kingsway offers a continuum of care  and services on one 25-acre campus located in a residential section of Schenectady.

Don’t want to take care of a big home anymore?  Kingsway has independent living apartments without the worry of maintenance, mowing or shoveling. These apartments come with all services – or none at all.  Different floor plans, executive chef-prepared meals served restaurant-style, activities, outings, movie theater, bank.

Need a little help with activities of daily living? Kingsway Manor offers gracious living without the worries – including personal care assistance, medication supervision, housekeeping, laundry and activities/social programs. Private rooms, studio and one-bedroom apartments – some with golf course views – allow for comfort and peace of mind.

Want a fun day program for a loved one? KingsDay Adult Day Program is a supervised, structured program offering a safe, stimulating and supportive environment.

Does a family member need more care than you can give?  Kingsway Arms Nursing Center focuses on improving quality of life with dignity and respect for each resident. On-site therapy services provide sub-acute, short-term rehabilitation.

Don’t want to leave home? Kingsway’s tradition of caring extends into the home through Kingsway Home Care Service where dedicated professionals come to your home, whether for short or long-term. Companions, home health aides or nurses are available.

Give Kingsway a call at 393.8800 to schedule a tour so you can see for yourself why so many people call Kingsway home.


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